Board of Directors

Since its launch in 1970, the Kona Coffee Cultural Festival Board of Directors, Event Chairs and community volunteers have worked to preserve, perpetuate and promote Kona’s unique nearly 200-year old coffee heritage and culture behind Kona’s world-famous cup of brew.
2018 Kona Coffee Cultural Festival Board of Directors

Norman Sakata, Chairman of the Board

This third-generation Kona coffee farmer has worked diligently for forty-four years building the Kona Coffee Cultural Festival into the successful event it is today.

Valerie Corcoran, Festival President

Corcoran’s involvement with the Festival started twenty-nine years ago when she served on the Farm Fair committee.

Tracey Apoliona, Second Vice President

Apoliona, a 1988 graduate of the Kamehameha Schools, currently is a small business owner. Tracey has served the Festival for fourteen years.

Malia Bolton, Third Vice President

Bolton is the Director of Operations of Kona Coffee & Tea Company. She has served as a Festival Board of Director for twelve years.

Linda Nagai, Fourth Vice President

Nagai grew up in Kona and has been working in the travel industry for over 30 years. She has been an active Festival board member for eleven years.

Jean Kadooka, Secretary

Born and raised on a coffee farm in South Kona, Jean has volunteered as Festival secretary for thirty-seven years.

John W. Rocha, Treasurer

Born and raised in Hilo, Rocha graduated from Hilo High School and the University of Hawaii at Manoa, with a Bachelor of Business Administration in Accounting Degree. He has worked with Keauhou Kona Resort, in Bishop Estate’s for profit group as their chief financial officer and recently retired after thirty years. This is his second year of service.


Fanny Au Hoy

Retired curator and administrator of Hulihe‘e Palace,

Au Hoy has served on the Festival board for twenty years.


Claudia Chang

Claudia works with the State of Hawaii and has recently come onboard to assist the Festival with its financial management and is also an active member of the Kona Hiroshima Kenjin Kai.

Kuni Goto

Goto, producer of the Festival’s Aloha Makahiki Concert, draws noted Hawaiian musicians to the event along with his esteemed wife and kumu hula Mika Keale-Goto. He has served on the Festival board for six years.

Pam Hamakodo

A retired teacher, Pam previously worked for Chaminade University mentoring new teachers placed in Kona schools. She heads up the button sales committee and has served for five years.

Goshi Ogawara

Aside from his duties as General Manager of the Ueshima Coffee (UCC Hawaii) farm, Ikeda serves as a member of the Hawaii Coffee Association Board.

Nathan Kurashige

A multi-generational Kona coffee farmer, Kurashige is active with the Kona Young Farmers. He has been serving on the Festival for ten years.

Hideki Miki

Hideki heads the UCC Ueshima Coffee Company retail at the UCC farm in Holualoa. He studied at Kobe Gakuin University and now makes Kailua Kona his home.

Helen Nagata

Helen was born and grew up in Kona, attended Konawaena Elementary, Intermediate and High School and East Los Angeles Community College. She recently retired from a successful career with First Hawaiian Bank and looks forward to assisting the Festival with its financial planning after completing her second year of service.

Yukio Muramatsu

Muramatsu moved from Japan to Kona in 2010 and put every effort into learning about farming. He and his wife purchased a Kona coffee farm in Holualoa last year.

Patty Okahara

Retired from the Hawaii Community Federal Credit Union Marketing Division, Okahara has served on the Festival Board for twenty-seven years.

Roger Rittenhouse

The Rittenhouse ohana has been producing award- winning estate Kona coffee since their first commercial crop in 2003. He is a Navy veteran and holds a Bachelor degree in Biology.

Vivian Rittenhouse

The Rittenhouse ohana has been producing award- winning estate Kona coffee since their first commercial crop in 2003. She is a retired Health Care Consultant, specializing in clinical operations.

Rick Robinson

Currently, Robinson serves as Chairman of the Kona Soil and Water Conservation District and has been a Festival Board of Director for thirty-two years.

Wilfred Yamasawa

Growing up in Honaunau, along the coffee belt, Wilfred is a third generation coffee farmer and noted glass artist. He has served on the Festival for six years.