The Miss Kona Coffee Scholarship Pageant is hosted by the Kona Coffee Cultural Festival each November, thanks to the support of Diamond Major Sponsor U.C.C., Ueshima Coffee Company, Ltd. The new Miss Kona Coffee will travel to Japan on a promotional tour for Kona coffee and the industry.
The Miss Kona Coffee Scholarship Pageant is held at the beginning of the Kona Coffee Cultural Festival, allowing the new Miss Kona Coffee to attend and participate in the week’s festivities. To enter the Miss Kona Coffee Scholarship Pageant, the applicant must be between the ages of 17 and 24 and a high school graduate or equivalent, or a senior in high school. There are no physical requirements or entrance fees.